A website is not a one-time project; it's an investment in your business’s future. Its creation takes time, and it's a process that evolves over the years. The longer a website operates, the more trust it gains from search engines. Therefore, it’s important to start now and gradually develop the website for steady growth.

It’s always better to be proactive and establish an additional customer acquisition channel while your business is thriving. When is the best time to dig a well—when you have water or when it runs dry? Developing a lead generation strategy now ensures stability and prepares you for new opportunities, even when market conditions change.

There are no guarantees in business, but strategic investments in online presence significantly increase your chances of success. A well-optimized website works 24/7, attracting customers, building trust, and generating leads. Think of it like opening a new location—without it, you miss out on potential clients. The real risk isn’t investing in a website; it’s losing opportunities to competitors who do.